A good writer can be your most effective marketing tool.
How do people find out about you and your business?
Do they see your commercial on TV or hear an ad on the radio? Or do they drive past your building or see your signage? Or do you rely solely on word of mouth referrals?
While all of those methods are effective, don’t they make you think back to a bygone era? I can picture Floyd standing out in front of his barber shop in Mayberry tipping his hat to the housewives strolling by.
Most likely, people are finding you through online searches, review sites, social media referrals, or your website. All written communication.
Content is the new conversation.
People aren’t hanging out at the coffee shop gossiping about the new storefront that opened down the street. They are surfing, searching, tweeting, texting, posting…information travels digitally, and you want your content writer to convey your voice and your brand effectively.
Your online presence is your FIRST IMPRESSION. It’s your digital reception area, your calling card, your ad in Yellowages.
Your website, social media platforms, and email campaigns should be thoughtfully written in a way that drives traffic to your business.
Where are you falling behind?
It’s hard to keep up with everything on top of running your business. Does your website need updating? Are you failing to post on social media? Thought about writing a business blog, but don’t know where to start?
When you fall behind in your online presence, you send the message that you don’t care about attracting new clientele.
Your writer can keep you top of mind in your field.
Having a writer on your team ensures that someone is keeping up with your online presence, and making sure other people are, too.
You may not need a writer every day, or even every month, but you need someone who will get to know your business and your needs and can jump in and get you help you establish and maintain your digital marketing strategy.
Establishing a relationship with a content writer is like having a friend you may not talk to for a while, but when you do, she’s there for you. She steps up to lend a hand, to pick you up and get things back on track.
I’d like to help your business stay top of mind online and in your community. Send me a message and let’s talk!